We are Thrivathlete

We provide bilingual and bi-cultural support for professional Japanese athletes who are transitioning between Japan and abroad.

Mission

We are a bilingual sports marketing agency based in Tokyo, Japan. We believe sports have the power to bring courage, hope and excitement to the world, and we especially believe athletes play a vital role in connecting people around the world.

While valuing the educational aspects of sports, we help athletes who are transitioning between Japan and abroad by offering them support in all aspects of life, career development, confidence, and also help with their self-branding.

Our mission is to help develop leaders in sports and encourage athletes to play an active role in the world to make a positive impact for the next generation.

Vision

We believe in the Japanese spirit of the Shin-Gi-Tai (harmony of mind + body + skills), and provide "Athlete Life Design" service from a relatively early stage of an athlete's career. We work with athletes to find their authentic identity, develop ideas, habits, and values necessary to become the type of top athletes they want to become.

By firmly setting clear step by step career goals, we will support athletes connect the dots during their active careers as well as beyond retirement.

We support athletes bilingually and bi-culturally from Japan and the UK. Beyond language barriers, we can help with culture, daily life, confidence building, mental health and wellbeing so that athletes can thrive and fulfil their highest potential globally.

Why Thrivathlete?

In sports, we see human growth in its purest form. It can be brutal at times when you fail, but this honest nature is why we believe sports have the power to energize people and keep us on track for the next big challenge. By empathizing and sharing these experiences, we believe sports can teach us the ultimate game of life.

We take inspiration from Judo, a national sport of Japan, and teach athletes the concept of Shin-Gi-Tai (mind + body + skills). By adopting this unique and rich traditional Japanese philosophy, we believe we can help many athletes thrive globally.

Shin-Gi-Tai is about balance and harmony. Thrivathlete will help athletes step by step to prepare their self-awareness by supporting their authenticity to show their true power on a world stage. We will also train their mental strength and communication skills so that they can embrace language barriers and cultural differences when going abroad.

We hope that these activities will stimulate and nurture the next generation of youth and athletes who have the spirit of Shin-Gi-Tai.

Services for Athletes